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Creativity Where You Least Expect It

Traditional programs can go from formulaic to fresh when staff employ creative thinking

Not even under “other duties as assigned” would most association professionals expect to find themselves dumpster diving, shopping at a dollar store, or dancing in a meeting during office hours.

Maybe they should.

Unconventional though they may be, activities like these, experts say, are just a few ways to provoke our brains into seeing situations in a different way or opening us to experimentation—key pathways to creativity. And creative thinking is essential for association staff who are charged with solving just about any kind of problem.

Please select this link to read the complete article from Associations Now.

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