How to Motivate Frontline Employees
Don't let the first touch be the only touch some people have with your organization
One question that has long plagued organizations is how to improve performance among frontline workers, the people who actually drive customer experience. Our work with hundreds of companies offers a clear and simple answer.
To show how it works, we’ll walk you through an example. In 2016 the leadership team of a national retail organization asked us to help boost their frontline performance. They wanted to improve revenue, cost, risk, and customer satisfaction all at the same time. (They reached out to us because we wrote a book describing how these performance outcomes would be improved with an operating model that increases motivation.)
We’ve written before that why people work determines how well they work — that someone’s motive for doing a task determines their performance. Our work has shown that if a person’s motive is play (for example, excitement from novelty, curiosity, experimentation), purpose (the work matters), and potential (they are improved by the work), then their total motivation and performance increase. But if their motive is emotional pressure (shame, guilt, insecurity), economic pressure (mercenary behavior), or inertia (no motive), then total motivation and performance worsen.
Please select this link to read the complete article from Harvard Business Review.