Daily Buzz: Find the Right Conference Speaker
Learn from what has and hasn’t worked for similar organizations
Speakers can make or break a conference. Hire a speaker who doesn’t appeal to your members or align with their values, and your event is likely to fall flat.
One way to identify a speaker who fits your meeting is to reach out to other organizations in your industry or profession, said Callie Walker on the MemberClicks blog. There might not be another association like yours, but you can still learn from what has and hasn’t worked for related organizations. Not sure where to start? Try online discussion forums specifically aimed at finding speakers.
Talk to your members as well to gauge what they need from your meeting. Send out a poll to see who or what topic will provide them with the most value and get them excited about the event. Some of your members might be up for sharing their expertise, too.
Please select this link to read the complete article from Associations Now.