Complete Story


Boost Your Brand by Taking a Stand

Several companies have experienced a resurgence in popularity by being daring

Earlier this month, Nike dominated social media with its new “Dream Crazy” advertisement featuring Colin Kaepernick, the NFL player who last year drew worldwide attention for “taking a knee” during the national anthem to protest racial injustice.

In a world full of polarizing figures, Kaepernick rises to the top. Some hail the former star quarterback, whose NFL contract has not been renewed this season, as a champion of human rights. Others see him as an anti-American villain.

In its new campaign, Nike casts Kaepernick as a hero, with the tagline: “Believe in something. Even if it means sacrificing everything. Just do it.” Now the sportswear titan is garnering praise from supporters and condemnation and boycott threats from critics.

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version