Ad Alliance Details Disclosure Standards for Political Ads
The standards apply to ads that expressly support or oppose a candidate for office
A few months after announcing a plan to standardize political ad disclosures online, the Digital Advertising Alliance is laying out the details—just as the midterm election season enters its final stretch.
This week, DAA released creative implementation guidelines [PDF] for the PoliticalAds program, which applies to advertisements that expressly support or oppose a candidate for office. Such ads would be labeled with a standardized icon and language that link to detailed information about who paid for the ad. The layouts and design elements are similar to those in DAA’s existing YourAdChoices program, which discloses privacy practices for advertisers. (The icons look similar, though PoliticalAds uses purple, while YourAdChoices uses teal.)
Under the PoliticalAds guidelines, which are voluntary, the icon will link the user to a disclosures page that that includes the advertiser’s name and contact information, a link to a database with information about the advertiser’s contributions and expenditures, disclaimers required under state or federal law, and names of the organization’s leadership.
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