Daily Buzz: Lessons From The National Geographic Society
How the society has changed in 130 years
The world has changed dramatically over the past 130 years, and so has the National Geographic Society since its founding in 1888.
The Membership Puzzle Project delves into the society’s history and shares a few key takeaways and cautionary tales from how the group’s membership program has evolved over the years.
National Geographic started as an exclusive scholarly membership organization and the magazine was one of the benefits. But, over time, the organization shifted to be commercially driven with multiple revenue streams, including TV, e-commerce, and gaming.
Please select this link to read the complete article from Associations Now.