Membership Hack: There’s No ‘I’ in Member
It's time to remove ‘I’ or ‘we’ statements from member materials
In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound (SVU) removes ‘I’ or ‘we’ statements from member materials and replaces them with member-focused language.
How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”
“Rewrite all of your materials and your communications, so that it focuses on what the member will get,” says Scott Oser, SVU director of industry relations and member recruitment. Examples: “You can take your career to the next level. You can expand your knowledge to perform better in your job. And you can save money by taking advantage of member-only discounts.”
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