Daily Buzz: Predicting Future Success
Utilizing past data to paint a picture of what’s to come
You can’t use a crystal ball to forecast the future success of your association—but you can use predictive analysis to get insight into what that might look like.
Predictive analysis takes past data and crunches the numbers to pinpoint the trends and patterns that might carry through your organization for the next few days, weeks, or months.
“Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog.
Please select this link to read the complete article from Associations Now.