Five Smaller Companies That Lead With Customer Experience
Investing in customer experience can pay huge dividends
Everyone knows the big names when it comes to customer experience. Brands like Zappos, Amazon and Apple set the standards for how customers want and expect to be treated. In fact big companies know that for a company with over $1 billion in annual revenue, a slight improvement to customer experience can generate an ROI of $823 million over a three-year period. But investing in customer experience is powerful for small companies, too. And I think we are all ready to hear about some new companies leading with customer experience, so let's throw some new fresh faces into the customer experience mix. Not every company is as big as Amazon or as flashy as Disney, but they’re still providing great customer experience.
Here are five companies flying under the radar with their outstanding customer experience.
Captain Train Solves All Customer Issues Within Two Hours - A CEO Commitment
Captain Train might not be well known in the United States, but it’s a great example of customer experience across the pond. Captain Train started as a small service for purchasing cheap train tickets in France. In a ticketing industry known for poor customer service, Captain Train’s CEO made a pledge to solve all customer issues and questions within two hours. The company fulfills its promise and shows that it’s completely focused on providing a great experience for customers. Captain Train knows that travelers don’t have time to wait for their questions to be answered. By providing personalized service in a timely manner, the company is changing the experience of an entire industry.
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