10/09/2018

The Way You Make Them Feel…

Shift your perspective from event organizer to inspiring experiences creator

Ever wonder why you remember certain things — people, places, events, and moments — in your life? It all boils down to the trope I’m sure you’ve heard: Others may forget what you said, but they will never forget how you made them feel.

Making us feel a certain way is what defines an experience. It’s what turns the ordinary into the extraordinary, the mundane into the magical. Much has been written about the idea that we’re living in the Experience Economy — coffee as an experience, retail as an experience, and experiential restaurants. Even O’Hare International Airport’s Terminal 1 tunnel offers more than a means of getting from concourse B to C: It’s a 466-neon-tube light-and-sound-show experience.

For most of us, the material consumption of things is not enough. Meaning, value, and even happiness are derived from some blend of being in the moment and, at the same time, feeling optimistic about the future. Experiences can be the delivery system we seek to add meaning and relevance to the products and services we buy and the events we attend.

Please select this link to read the complete article from PCMA's Convene.