The Art of the Welcome Email
Don’t miss the opportunity to strike the tone with the right message from the get-go
When was the last time you updated your welcome email to new members? If it’s been a while, you might want to revisit your template soon.
Email welcome messages matter a lot. A recent study from GetResponse analyzed more than 2 billion emails sent in 2018 and found that welcome messages have some of the highest open and click-through rates of all email categories—on average, a 91 percent open rate and a 27 percent click-through rate. That’s impressive considering that the average email has a 25 percent open rate and 4 percent click-through rate.
“Welcome emails statistically skyrocket over business-as-usual messages,” says Amy Gitchell, a marketing and communications specialist with GrowthZone, an association management software and systems group.
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