10/10/2018

The Art of the Welcome Email

Don’t miss the opportunity to strike the tone with the right message from the get-go

When was the last time you updated your welcome email to new members? If it’s been a while, you might want to revisit your template soon.

Email welcome messages matter a lot. A recent study from GetResponse analyzed more than 2 billion emails sent in 2018 and found that welcome messages have some of the highest open and click-through rates of all email categories—on average, a 91 percent open rate and a 27 percent click-through rate. That’s impressive considering that the average email has a 25 percent open rate and 4 percent click-through rate.

“Welcome emails statistically skyrocket over business-as-usual messages,” says Amy Gitchell, a marketing and communications specialist with GrowthZone, an association management software and systems group.

Please select this link to read the complete article from Associations Now.