Three Tips for Building Healthy Relationships With Your Corporate Sponsors
Some practical advice for those looking to build strong relationships
One-sided relationships usually don’t work out.
For instance, in the 1997 film My Best Friend’s Wedding, Julia Roberts’ character goes to great lengths to sabotage the wedding preparations of her love interest—at one point, even chasing him on foot. In the end, however, he still chooses the other girl. And Jay Gatsby’s undying love for Daisy Buchanan eventually results in his death in The Great Gatsby.
The same is true for relationships between associations and corporate sponsors.
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