Six Creative Ways Cities Are Appealing to Life Sciences
Your host destination isn’t just a random city; it’s a strategic partner
When it comes to choosing a destination for your association’s conference, following the crowd isn’t always the right way to go. Just because a city regularly hosts meetings or is a popular tourist destination doesn’t necessarily mean it’s the best fit for your organization. Life science associations in particular require unique resources and support to help delegates advance their interpersonal and professional goals.
“The decision of where to hold a meeting is a business decision,” says Claire Smith, Vice President of Sales and Marketing at the Vancouver Convention Centre and chair of the Professional Convention Management Association Board. “Every organization is going to define success a little differently, but if success means attendance, a rich program, a meaningful and engaging experience, or learning for the delegates, then I think alignment with a community helps support that business decision.”
To ensure alignment with subject matter, numerous cities have begun guiding associations to take advantage of resources within their borders. In the life sciences community, it is Canadian cities that have taken the lead, creating an environment for relevant conferences. As global leaders and influential partners in the life sciences industry, Canadian cities are offering their research and expertise to help associations plan unforgettable meetings, specifically by using these six key tactics.
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