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Emoji for Everyone, Especially Your Members

How one organization is using them to connect members and boost engagement

Emoji have become a ubiquitous form of communication and expression in the digital age. From texting to instant messaging to emailing, emoticons pop up almost everywhere in type or text conversation.

But the Society Diagnostic Medical Sonography saw (or perhaps smelled or stepped in) one particular emoji—the irreverent, smiling pile of poo—that sparked a new theme for its Medical Ultrasound Awareness Month (MUAM).

I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain.

Please select this link to read the complete article from Associations Now.

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