Complete Story


How You Share Your Story Demonstrates Your Perceived Leadership

Stories must be delivered well to be convincing

Having a compelling strategy story does not mean you are good at sharing it.

Let’s assume you now have a great vision statement and a compelling strategy story supporting it. What can get in the way now? The answer is the ability of your leaders to convey it effectively.

The gap between leaders thinking they are effective at telling the story and what the rest of the organization thinks is pretty stunning. After leaders give a presentation, we often witness HR or communications folks high-fiving about how well the message was delivered.

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