Daily Buzz: Do’s and Don’ts to Keep Members Happy
Knowing how to keep members happy is elusive
Satisfied members are vital to the success of your association. Here’s how to keep them happy.
Keeping members happy is a top priority for every association, but knowing what they want can sometimes be a mystery. The Web Scribble blog outlines key do’s and don’ts that can be the difference between a satisfied and an unsatisfied member:
Do ask members what they want. “If your association is trying to enhance your member satisfaction, but you’re unsure where to start, asking the right questions is always a great way to get the answers you’re looking for,” says Audra Hopkins in the post.
Don’t make member surveys irrelevant or time-consuming. A lengthy questionnaire won’t incentivize people to answer.
Do encourage year-round communication. “Not only does open communication show members that you care about their needs, it also gives you a direct connection to engage and connect with members any time you’d like,” Hopkins says.
Don’t speak and not listen. Communication with members should never be one-sided. “Take their thoughts into consideration, keep track of what they’re saying, and assure them your association is working its best to make sure everything is taken care of,” Hopkins says.
Please select this link to read the complete article from Associations Now.