Daily Buzz: Lessons From Journalism on Membership
Value your members' experience and expertise
As journalism’s business model continues to shift to digital content channels, including social platforms, it increasingly emphasizes subscriptions to drive revenue—similar to how associations rely on members.
“The experience and expertise of readers—or in the case of associations, members—is rightfully seen as extremely important to journalists, but how many associations feel the same way?” says Maggie McGary on the Mizz Information blog.
McGary says associations can learn a thing or two from what’s happening in journalism about how to better value members, which in turn increases engagement and boosts revenue. Here are some of her key takeaways.
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