Consumers Gaining Confidence in Companies’ Handling of Data
Despite this, consumers are growing numb to cybersecurity issues
Near the end of a year that seems defined by stories of massive personal-data leaks—and after a string of breaches over the past several years affecting major retailers such as Target—consumers are still showing some confidence in the world of e-commerce. That’s according to a survey by CompTIA released last week, just as the holiday shopping season was getting underway.
“Many Americans are willing to give retailers the benefit of the doubt if a security breach occurs—as long as they have taken significant measures to secure data,” the trade group said in a news release. “Nevertheless, the research also shows that Americans have become de-sensitized by the vast amount of conflicting information they receive about cybersecurity and privacy breaches. ”
Among almost 1,000 consumers surveyed, 21 percent gave online retailers good marks for data protection, while 18 percent said companies are doing a bad job keeping data secure. Making an effort means something to many consumers: 54 percent of respondents said that they value companies that make reasonable efforts to prevent data theft.
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