11/30/2018

Daily Buzz: #GivingTuesday’s Big Bump

Funds raised this week increased 27 percent over last year

Facebook’s recent bad press can’t take away from the good it did this week.

According to stats gathered by The Chronicle of Philanthropy, #GivingTuesday, in its seventh year, raised $380 million, a 27 percent increase from 2017. Leading the way was Facebook, which nearly tripled the $45 million it helped bring in last year; its array of new fundraising tools helped charities raise $125 million this year. The company teamed with payment processor PayPal on a $7 million match for charities that took part on the platform, but it took only a few seconds for the match to hit its cap. The amount was three and a half times the $2 million match offered last year, which went nearly as fast.

Other major payment processors also reported growth, including Blackbaud, which saw a modest increase to $62.6 million from $60.9 million last year. The big story: The average donation amount increased from $134 to $147, and donations went to more charities this year.

Smaller firms pitched in too. The Chronicle reports that DonorPerfect and Classy each saw double-digit growth in donations over last year—in Classy’s case, by nearly 50 percent.

Overall, it represents yet another year of steady growth for #GivingTuesday, which has successfully leveraged the waves of social media in a big way.

Please select this link to read the original article from Associations Now.