Influencer Marketing in 2019: Five Trends to Watch
The concept of the influencer continues to grow in relevance
In an age when banner ads seem to be losing their relevance by the day, the concept of the influencer has surfaced as an important alternative for reaching new audiences.
Where the tool might have found its use a few years ago as an option for major celebrities to make money off their social presence, the appeal of the concept is reaching ever-smaller influencers, and it’s creating new opportunities for associations to get in on the game.
Looking forward to 2019, here are a few things worth considering about influencer marketing—along with your use of it.
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