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Why Association Leaders Need to Be Tech Leaders

Increasingly, the problems members face are rooted in technology

What kind of business is your association in?

I’ve heard people ask this at association events a lot, and it’s usually a trick question. You might think you’re in the business of serving nurses, or oil companies, or arctic scientists, and so on, the spiel goes. But in reality, we’ve all quickly learned at these events, you’re in the business of connection, say, or education, or standards-setting.

None of that is incorrect. But here’s my variant on it: Like it or not, you’re a tech association.

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