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How Associations Are Getting to Know Alexa

Voice-recognition devices offer greater opportunities for engagement

One of the big topics at last week’s ASAE Technology Conference & Expo was artificial intelligence, including its already realized potential for smart speakers and voice recognition services. You probably know them best as Amazon’s Alexa, Google’s Assistant, and Apple’s Siri.

This technology is going mainstream at a jaw-dropping rate. A September survey by reported that 57.8 million U.S. consumers now own at least one smart speaker. That represents 23 percent of American adults and reflects 22 percent growth in just the eight months since the previous survey was conducted in January.

Last year, I speculated about the possible uses of smart speakers for association membership work. Well, as it turns out, we’re already here.

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