Daily Buzz: 2019 Renewal Strategies
Boost your renewal rates with these targeted tips
Membership renewals are one of the biggest roadblocks to an association’s growth. So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process.
Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped on-boarding plan. “Making sure your association provides a proper on-boarding service can make or break the first impression your members have [of] you,” she says.
From there, develop a plan to assess member loyalty. “By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says.
Other strategies to consider: building a content road map to boost association value; upgraded renewal processes that allow members to renew on their own time; and tiered membership plans to appeal to a wider variety of people.
Please select this link to read the complete article from Associations Now.