Ad Compliance Efforts Go Global
The Coalition for Better Ads is taking its effort global
A campaign to improve the quality of advertising online is going global soon.
The Coalition for Better Ads, whose members include several major advertising groups and big tech companies such as Google, introduced its Better Ads Standards initiative in 2017. The program calls on websites to retire certain types of ads, such as pop-ups and auto-playing video ads, with the goal of discouraging wider use of ad blockers that remove all ads.
Now the coalition is expanding the effort across the globe.
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