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Daily Buzz: Engage Members During the Off-season

Use these strategies to keep members interested

Almost every organization goes through an off-season, where business slows temporarily before ramping up again. And though a break can be beneficial and productive for your team, it can be dull for members. Callie Walker from the MemberClicks blog recommends the following strategies to keep members engaged during such a downtime:

Promote upcoming events or new benefits. “Your organization may not have a lot going on now, but that’s likely to change in due time,” Walker says. “Get your members (and prospects) excited by promoting what’s down the road: your upcoming events, a new member benefit, a new course you’re offering, etc.”

Reflect on past accomplishments. Take members on a trip down memory lane and remind them of the accomplishments you enjoyed together during busier times, for example, at your annual meeting. Try posting attendance stats or sharing fun pictures—anything that will ignite memories while also getting members excited for what’s to come.

Offer a special or a discount. Offseasons might be intentional (like the time before your annual conference), and other times they happen as a result of the season. For instance, it’s summer, and your members are on vacation. In that case, “try offering some type of time-sensitive special or discount,” Walker says. “A ‘summer steal’ on one of your webinars. Or a Valentine’s Day voucher, good the whole month of February. Get creative and give people an incentive to act.”

Please select this link to read the original article from Associations Now.

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