01/23/2019

NBA Refs Score on Social With Twitter Watch Parties

Consider how to deride public criticism

Let’s say you represent a line of work that, to put it nicely, is often derided by both the public and the people it serves.

How do you help people better understand your work? Well, if you run the National Basketball Referees Association (NBRA), you take your case to Twitter. This week, NBRA is teaming with Twitter to host #RefWatchParty, which allows people to reach out to the association’s Twitter account to ask questions about refereeing during select games.

It’s not the first time NBRA has tried this—it did so last year, during Game 3 of the NBA Finals—but the initiative was so successful at improving understanding of the refs’ work that the association and league decided to bring it back during the regular season.

Please select this link to read the complete article from Associations Now.