How Associations Can Become Thought Leaders
Here's a look at some examples for getting it done
An association can easily be considered a knowledge community. After all, it’s a community of members who share a profession or an interest, and knowledge gets generated and exchanged within it. But to be an authority and a thought leader, an association has to position itself as a trusted resource in the broader industry or community, not just with its members.
“As an individual, a thought leader is a professional who is deeply embedded in their field and who regularly communicates their knowledge, intelligence, and insight out to the overall industry,” said Jason Meyers, senior director of content strategy at SmithBucklin. And associations can be broader extensions of that.
Associations that are thought leaders are recognized as experts in their field and authoritative sources of knowledge. Many associations have this type of knowledge but share it only internally.
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