Daily Buzz: Tricks to Kick-start Membership Growth
These three membership growth strategies can deliver
No matter the size, mission or goals of an association, increasing membership is often top of mind. Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today:
Get your members talking. Word of mouth is one of the top marketing strategies, according to Marketing General Incorporated’s 2018 Membership Marketing Benchmarking Report, so invite your current members to share their experience. “If you can get them to share the stories that make their time with your association so amazing, you’ll be sure to pique the interest of anyone listening,” Hopkins says. “Ask members to send in a story or experience that made them realize they made the right choice becoming a member. Then, use those testimonials as marketing materials.”
Incentivize potential members. “If you can’t find a way to directly market to your interested audience, you may find it hard to attract a new set of members,” Hopkins says. “Consider creating downloadable content offers and checklists for your website visitors in exchange for a phone number, email address, or mailing address.”
Leverage your association’s career center. Your association’s career center is often one of the first places a potential member will go. “It’s almost as if your career center is the first impression you might make with many people,” Hopkins says. “If you can show them the type of value that being a member with your organization can provide, you’ll be sure to give them some insightful food for thought when they think about joining your association.”
Please select this link to read the original article from Associations Now.