Outdoor Industry Partnership’s Goal: Fight Climate Change, Save Ski Season
A new partnership aims to amp up advocacy around climate change
The outdoor industry—including equipment manufacturers, facility owners, retailers, and companies—has reason to focus on climate change.
And it was something on display during the Denver-based Outdoor Retailer Snow Show last month, where three groups that touch upon all of these sectors—the Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA)—announced the Outdoor Business Climate Partnership. The new partnership aims to increase advocacy on issues of climate change, which can have dramatic impacts on an industry that relies on a chilly climate to ensure that there’s plenty of snow on the slopes.
“Without a doubt, climate change is something that needs attention from all of us,” SIA President Nick Sargent said at the event, according to The Colorado Sun. “It is truly the most pressing environmental issue of our time.”
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