02/13/2019

What Makes Young Members Tick?

Millennials will comprise more than half of the global workforce by next year

Did you know that by next year, Millennials will make up more than half of the global workforce? Already, they account for a huge share of labor pool—more than a third of all U.S. employees are Millennials, according to Pew Research, and increasingly they’re being joined by Gen Z professionals.

The good news is that many Gen Zers and Millennials say there’s value in joining associations, even at a time when competing professional resources and networks are as close as the click of a button—and often at little or no cost. That’s according to a new membership benchmarking study from Personify, a company specializing in constituent management and member engagement.

“Despite unparalleled access to many digital resources that associations may consider to be competitors—things like YouTube, LinkedIn, Facebook, or [other] online networking—young members still find value in being part of an association,” says Amanda Myers, director of product growth for Personify. “Eighty-seven percent of young members said it was important to be part of an association, and just over half [51 percent] said it was becoming more important than ever before.”

Please select this link to read the complete article from Associations Now.