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Using Voice-activated Technology to Deliver Industry News

Take advantage of the rising popularity of smart speakers

With the rising popularity of smart speakers, the American Chemical Society’s Chemical & Engineering News (C&EN) knew it wanted to develop something for members using this voice platform, but it didn’t know what.

“Voice is an emerging platform—this is where people are starting to go,” said Jessica Morrison, C&EN’s product manager. “There’s tremendous growth for voice going forward, so we wanted to know more about it.”

While the result—a daily news briefing called Chemistry Update by C&EN—was launched last week, the C&EN team initially turned to its user research group, C&EN Reader Lab, back in the spring to get their thoughts before developing anything.

Please select this link to read the complete article from Associations Now.

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