Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue
A membership portal can do more than drive retention
Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue.
“A member portal is like a display window into your association,” says the MemberSuite team in a blog post. “From the homepage you can link to different engagement opportunities, like your online community, events, and certifications. But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”
Members’ time and attention are limited. So to truly leverage your membership portal, you’ll need an intuitive and efficient design that makes your offerings accessible and easy to pay for.
Please select this link to read the original article from Associations Now.