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Sushi With Beef? Meat Industry Makes the Case for “Beefshi”

The growing sushi trend is making ranchers think differently

If you’re a fan of sushi, you might be aware that there are many ways that it can be made, though when it comes to meat, it’s generally understood to include seafood—think tuna, eel or fish roe.

But with sushi becoming a popular grocery store deli standby, the meat industry is hoping to get in on its growing popularity.

Since last year, the Beef Checkoff program, along with the North American Meat Institute, have been making the case for “Beefshi,” a fusion-food concept that combines more traditional sushi ingredients with different kinds of prepared beef, such as pastrami, corned beef, bologna, all-beef hot dogs and beef jerky.

Please select this link to read the complete article from Associations Now.

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