Daily Buzz: Event Registration's New Frontier
Meeting registration technology is changing
Printed tickets? Confirmation numbers and long check-in lines? Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage.
“We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. “This opened up a whole new reality for event planners. They could create a bespoke event registration tech deck, a built-to-order solution to meet their event’s precise needs.”
But, as with any new technology, registration advances also come with a need for improved data security.
“Everyone is talking about the sexy technology developments around VR experiences, facial recognition, etc., but one area of advancement that must correspond with all these technology advancements is consumer data privacy and controls,” Petersen says. “Whether the data that is collected by these new technologies is considered any more sensitive than what has traditionally been collected, there is no question that these technologies—including facial recognition, thumbprint/grid and tracking by cameras—greatly increase the quantity of data that is being held. Event technology is evolving to meet these data concerns.”
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