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Reach Members on the Air with Podcasts

These could be a medium for associations to recruit and engage

If you haven’t noticed, podcasts are reaching peak popularity for businesses and audiences alike.

Earlier this year, the music streaming service Spotify purchased two podcasting companies—Anchor and Gimlet—for $340 million, representing one of the biggest acquisitions in the industry’s history.

Meanwhile, companies, brands, and celebrities continue to roll out podcasts. In November, The Washington Post launched a daily podcast called Post Reports to compete against The New York Times’ highly successful The Daily.

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