American Cable Association Drops the “Cable”
The group, which represents small cable providers, is rebranding to ACA Connects
In the world of telecommunications, things are moving so fast that the term “cable” is old hat.
Case in point: The American Cable Association (ACA) announced this week that it would shed the term from its name and call itself ACA: America’s Communications Association. It will generally be known in shortened form as ACA Connects—a name that previously served as a motto for the organization.
The shift reflects changes that have been made in the industry in recent years. But the association’s president and CEO, Matthew Polka, also says the change ties into the connection the group’s members have with their customers.
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