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Should Associations Offer Conference-subscription Packages?

As subscriptions becomes more commonplace, this may happen

We’ve written a lot about the rise of consumer and retailer interest in subscription services here at Associations Now. Some pieces have looked at its implications for the traditional association membership model, while others have discussed what it could mean for content.

One area where there hasn’t been a lot of talk about subscription services is meetings and events. But thanks to Major League Baseball, that’s changing.

Earlier this week, the New York Mets announced that they’d be offering a new Netflix-style ticket subscription package this season. For $39 a month, the “Amazin’ Mets Pass” lets fans score standing-room-only tickets to 78 home games. People who sign up for the pass, which auto-renews every month, can also upgrade to seated tickets on weekdays.

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