Are You READ-ONLY In a READ-WRITE World?
The analog way of thinking is rigid and protected
This year, the World Wide Web turns 30 years old. THIRTY! Though most people probably only think of the internet as something relatively new, it's been around for three decades. I, personally, have been publishing online since 1992 (27 yrs), writing a blog since 2002 (17 yrs), using social networks (Friendster!) since 2003 (16 yrs) and on YouTube since 2006 (13 yrs). I'm not the image of what you think when you think "digital native," but I can confidently say that I am one.
But I also existed for nearly 20 years in an analog world - one where you turned on the television for your entertainment, picked up a paper for your news, went to the library for your information (if you haven't searched through microfiche catalogues manually, you haven't lived!), connected with distant relatives by picking up your phone (landline) and dialing them, and could only buy goods by going to the store (with the exception of the Consumer's Distributing catalogue, which allowed you to place orders for stuff over the phone).
The State of Digital for the Audience
SHOPPING: Even though e-commerce only represents about 15% of global purchases, this doesn't take into account the amount of research and browsing people do before they make an in-store purchase. According to a UPS study in 2016, only 20 percent of all purchases were searched and bought in-store:
Please select this link to read the complete article from LinkedIn.