Complete Story


12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

The real story is much more complex

Every few weeks, another story about the dreaded generation surfaces: Millennials are killing casual dining; Millennials are killing breakfast cereal; Millennials are killing home ownership.

Pundits aren’t shy about diagnosing what’s causing these deaths, either.

Also known as Gen Y, Millennials are often painted as screen addicts who can’t eat a meal without sharing it on Instagram — which is why they won’t sit down for a meal at Applebee’s. They’re commitment-phobes who balk at the idea of being tied down, and that’s why home ownership rates are down.

Please select this link to read the complete piece from CB Insights.

Printer-Friendly Version