New Energy Alliance’s Big Goal: Make Renewables Easier to Buy
More than 300 companies are taking part in the Renewable Energy Buyers Alliance
Some of the world’s biggest companies are joining forces to make the process of buying renewable energy just a bit easier.
More than 300 companies—including marquee names such as Facebook, General Motors, Walmart and Google—are taking part in the just-launched Renewable Energy Buyers Alliance, which aims to build a marketplace of organizations interested in purchasing renewable energy for their companies. In a news release, REBA Board Chair Michael Terrell, the head of Google’s energy market strategy, said that the goal of the organization is to ease what hasn’t always been a simple process.
“Every enterprise—whether it’s a bakery, a big-box retailer, or a data center—should have an easy and direct path to buy clean energy,” Terrell said. “Ultimately, sourcing clean energy should be as simple as clicking a button.”
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