04/10/2019

Study Highlights the Knock Against the Room Block

Rooms in a block are rarely more expensive despite what attendees think

Your association may want attendees to book within your hotel room block for a number of reasons—but according to one just-released metric, half of an average event’s attendees skip the block and decide to book their own way.

Why is that?

“Room Block of the Future,” a recent study from the PCMA Foundation, along with a variety of partners (including supporters Hilton and NYC & Company, plus researchers at Kalibri Labs and Prism Advisory Group), lays out a number of reasons—including misperceptions of a room block’s actual value.

Please select this link to read the complete article from Associations Now.