Study Highlights the Knock Against the Room Block
Rooms in a block are rarely more expensive despite what attendees think
Your association may want attendees to book within your hotel room block for a number of reasons—but according to one just-released metric, half of an average event’s attendees skip the block and decide to book their own way.
Why is that?
“Room Block of the Future,” a recent study from the PCMA Foundation, along with a variety of partners (including supporters Hilton and NYC & Company, plus researchers at Kalibri Labs and Prism Advisory Group), lays out a number of reasons—including misperceptions of a room block’s actual value.
Please select this link to read the complete article from Associations Now.