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Don’t Be a Tool

Builders group uses animation to fight harassment

If you’re trying to make a point that you want a certain audience to listen to, sometimes it’s best to get a little edgy.

That’s the thinking of the British Columbia, Canada-based BC Construction Association (BCCA) and the nonprofit Builders Code, which sets codes of conduct for the province’s construction sites. The two groups came together to promote awareness about worksite harassment, bullying, and hazing using an animated campaign with an edgy name: “Don’t Be a Tool.”

Working with the communications agency Rethink, the groups spearheaded a set of videos that feature bleeped-out profanities uttered by a wrench, a tipped-over port-a-potty (the wrench is also involved with that), and a sexist roll of measuring tape. Not exactly polite.

Please select this link to read the complete article from Associations Now.

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