When Redefining Membership, Consider These Three Steps
Be as inclusive as possible while creating some basic membership parameters
Defining who and what a member is can be tricky.
The aim is to be as inclusive as possible while drawing some basic parameters around your membership base. That can be especially challenging if you’re in an industry experiencing rapid change—like craft beer, which has seen exponential growth in the last decade.
These days, local beer is widely celebrated, and some regional breweries, like Bell’s, Dogfish Head and New Belgium, have become common household brands.
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