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Alternatives to Social Media Marketing

Social media shutdowns can create marketing headaches

Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest.

But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.

"Social media really changed the game for independent and small businesses to compete with larger brands," said Tom Yesowich, CEO of ELXAI, a smart home technology provider.

Please select this link to read the complete article from American Express.

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