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Study: Most Organizations Aren’t Ready for Voice Search

Many are in a poor position to benefit from the emergence of voice search

Increasingly, search is expanding away from its text-driven roots into other forms of human interaction that don’t involve touch—particularly voice.

Voice search requires a different mindset from desktop or mobile search. And currently, most brands aren’t up to the job, according to new research from the location marketing firm Uberall.

The study looked at more than 73,000 organizations and found that for many, inaccurate information, such as website URLs and location names, is the biggest limiting factor for doing well on voice-based searches. Uberall’s 2019 Voice Search Readiness Report says that just 4 percent of organizations had fully accurate information.

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