Membership Hack: Logo Sharing
Sharing your logo with members can create many benefits
Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers.
How to hack it? Members who join the Air Conditioning Contractors of America (ACCA) are encouraged to share its logo. Often, it’s embedded in the homepage of a member’s website or placed on the company’s marketing materials.
That’s a win-win for ACCA, says Karina Romero, manager of customer service. “We want our logo to resonate merit and excellence,” she says. “When members use the ACCA logo, they demonstrate the commitment to the trade’s standards and codes, fostering credibility and trust with their customers.”
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