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Daily Buzz: Tips for Event Collaboration

Holding a joint meeting can be tricky

When you collaborate on an event with another organization in your field, you get a chance to reach potential new members, while providing extra value to your current members. Sounds like a win-win, right?

But holding a joint meeting can also be tricky, especially if the organization you partner with has different business goals. Audra Hopkins from the Web Scribble blog says that to make a collaborative event truly successful, the meeting should focus on areas that are meaningful to all parties involved, including members of both groups.

“Sit down with who you’re collaborating with and discuss what you’d like to circulate your event around,” she says. “Brainstorm specific touchpoints you’d like to hit in order to give members what they’re looking for in a collaboration. After all, this event should be a two-in-one special for members, so you want to make sure they’re getting what they pay for.”

Please select this link to read the original article from Associations Now.

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