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Strategic Planning is a Process - Not an Event

Consider setting the initial bar on your own

Most of the enterprises I’ve worked with have been strategically minded… focused on sustained growth and profitability. Some had written plans, others did not.  For those that did not, but, ultimately, opted to initiate a formal process, they found a bumpy road, often cluttered with false starts. In the end, though, most felt it was worth the ride.

If you’re embarking on this journey or trying to energize the one you have started, here are a few things I’ve learned along the way.

Use a facilitator, trying to lead such an effort on your own risks the process being viewed as ‘your show.’ The facilitator should have general knowledge of your business and be skilled in strategic planning. Keep an open mind, though; the facilitator you start with may not be the same as the one with whom you stay!

Please select this link to read the complete article from Chief Executive.

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