Why Some CEOs Still Struggle With Social Media
The answers that surface from research suggest a mixed bag of success
What’s the best way for leaders to express themselves in a public forum? And is the answer to that question to be found in the most high-profile cases?
Elon Musk has been causing problems for Tesla, his publicly traded company, for years thanks to his tendency to get off-the-cuff with his public comments. Musk has huge pop-cultural appeal—he has around 26.2 million Twitter followers, putting him between Khloe Kardashian and Pitbull on the top followers list—which gives his comments tremendous reach. He has occasionally said things on social platforms that raised the ire of both his board and the Securities and Exchange Commission, which recently reached an agreement with Musk on the things he literally cannot say on social media without prior approval from an “experienced securities lawyer, ” CNN reported.
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