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Many Businesses Have a Business Plan

Few have a creative plan

Idea generating, branding, differentiating from the competition are an integral part to a company’s (groups/organizations/schools) success. Yet, very few companies have a plan in place to make it happen.  Below is a creative plan I use with companies in the meeting room as a means of generating new ideas that give them a creative advantage over their competition.

It is a three-step process where you identify, improvise and implement:

Identify- Chose one issue/challenge/obstacle you want to generate new ideas on. For example, it could be coming up with a new product, service, or overcoming a barrier to move your organization forward.

Please select this link to read the complete blog post from Speaker Chad J. Willett.

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